Tuesday, March 20, 2012

Nokia launches new Asha range of phones


nokia-asha
IN a bid to continually deliver unmatched mobile experience to its teeming customers, Nokia, the world’s leading mobile phone manufacturer has unveiled the Asha range of products into the Nigerian market.
The launch event, which took place in Lagos, recently, saw the official introduction of the Nokia Asha 201 and Nokia Asha 303 into the Nigerian market.
Nokia Asha phones are messaging devices produced with full QWERTY keypad for quick and easy text input yet quite affordable. The Asha ranges are available at the very affordable prize of mobile phones but imbued with the distinct features of smart phones.
General Manager, Sales, Nokia Nigeria, Mr. Chris Brown said consumers can now send text messages, emails and chats with their friends with the added speed advantage of QWERTY. They can also view their friends’ status updates and tweet right there on their home screen and download thousands of free applications from the proprietary Nokia store.
Nokia’s Solutions Marketing Manager, Kesiena Ogbemi said in a product presentation that Asha range of mobile devices is futuristic concepts already being delivered to users.
He said “Asha means hope and we see the next generation as one that is bound to be connected beyond calls and text messaging. Thus today, we are launching an ambition and not devices.’’
Brown said further that Nokia Asha was consistent with the company’s tradition of always churning out devices that suit consumer needs. He stated: “We are making phones that give users a great experience and in Asha 201 and 303, we are giving young people devices that are trendy and packed with lots of exciting applications.
He explained further that besides carrying the QWERTY Pad, Asha 201 and 303 also give users access to the Nokia store, where thousands of free applications can be downloaded and one-month free data plan from MTN Nigeria to allow Internet access.
A look at the products show that Nokia Asha 201 comes with fully integrated social networks to make consumers stay connected to friends and networks via Nimbuzz, Facebook chats and more. It also has high performance loudspeakers to enable consumers share favourite music with friends and support for up to 32G with a microSD memory card.
The Nokia Asha 303 comes with all tools on the home-screen, meaning consumers can view their friend’s updates and tweet right there. It also comes with touch-screen capabilities to enable consumers navigate their phone as well as play games on the sleek touch screen. Nokia Asha 303 has the Nokia Browser that gives consumers faster and more cost-effective web-browsing experience. The Nokia Browser compresses consumer data by up to 90 per cent, which means consumers can spend less money and less time surfing the Internet via data.

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